Speaking to larger groups across borders or other geographical limitations is perceived as easy. There are plenty of good tools to get your message out there. But are the participants listening? And do they hear what you intended them to hear? We have refined our approach to make the message stand out and to keep the audience’s attention throughout 'the show.' By focusing not only on content and scripts but also on how these elements interact with the actual broadcast, and by maintaining an engaging edge and live feeling throughout, we achieve a much higher impact than an online meeting setup can. The aim is not just to get closer to the live 'beer box' meeting but to use technology and broadcasting know-how to achieve something even more engaging than an in-person meeting.